Our Services
Helping people, leaders and organisations think clearly, lead confidently and move forward positively.
Creating Potential was founded by Michelle McAuley and provides Executive Coaching, Leadership Development and Business Consultancy for individuals, leaders and organisations across Northern Ireland, Ireland and the UK.
Many people come to us when they are carrying pressure, facing change, leading teams, growing a business or trying to work through challenges with more clarity and confidence.
Our approach is straightforward, supportive and honest. We help people strengthen leadership capability, improve communication and take positive action in a way that feels steady, realistic and sustainable.
See What’s Possible.
Helping people and organisations tackle challenges, make decisions and move forward.
Real Conversations. Practical Change. Lasting Results.
``Sometimes the hardest part is knowing what needs your attention most.``
From leadership responsibilities and business pressures to career decisions and personal challenges, it is not always easy to step back, see the bigger picture and decide where to begin.
Michelle McAuley works with leaders, teams, organisations, business owners and individuals across Belfast, Northern Ireland, Ireland and the UK, providing executive coaching, leadership development, learning and development and business consultancy. Her work focuses on helping people make sense of complex situations, explore options and make informed decisions in demanding environments.
Creating Potential offers a confidential and professional space where people can speak openly, be heard without judgement and take time away from the pressures of everyday life and work.
Michelle is accredited by the Association for Executive Coaching (AoEC) and is a member of the Association for Coaching (AC), working within their professional code of ethics.
Connect with Michelle on LinkedIn.
Accountability Creates Progress
Many people already know what they need to do.
The challenge is often making time for it, staying focused and following through consistently when other priorities compete for attention.
Creating Potential helps clients stay accountable, maintain momentum and keep moving towards the goals they have set.
Our Clients
We’ve had the privilege of partnering with the following businesses with our Executive Coaching offering across Northern Ireland, ROI & the UK.
Trusted Across Northern Ireland, Ireland & the UK
Existing and former clients regularly recommend Michelle McAuley to others.
Our Testimonials
Richard Nelson – Managing Partner - Firth Finance
“Since working with Michelle, the business has increased sales by 300% YOY and I am now a better leader and a happier, more confident person.”
Lynsey Bennett – CEO – Lusso Tan
“Michelle’s skill in allowing me to understand that a very simple refocussing of my language when speaking to senior staff has proved invaluable.”
Anthony Kerr – Chief Executive – Newington Housing Association
“Michelle made me realise that I have the answers inside myself and that it’s ok to put myself first which was a complete game changer!”
Aisling O’Connor – Owner – Dream Beauty
“By committing time with Michelle and working together, you will get the answers and the resolutions you need.”
Private Business Client – Director – Co Down
“I thoroughly recommend Michelle. She is very experienced and helped our business grow from nothing to £130k in the first year!”
Ralph McCutcheon – Owner - MCC Method
“I would highly recommend Michelle to anyone in business who wants to achieve their dreams and aspirations in life.”
Eric Teahan – Founder & CEO – Eclipse Sleep Bliss
“Working with Michelle allowed me to see the importance of making time for me.”
Private Client – Roscommon
“I would 100% recommend Michelle. She is professional, knowledgeable, kind and is really good at listening. She holds you accountable in a very easy way.”
S McCann – Dublin
“The benefits I have had since working with Michelle are amazing. I never knew that a change in mindset could affect so many aspects of my life in such a positive way.”
Private Client – HR Manager – Belfast
“Michelle creates a relaxed atmosphere whilst enabling people to truly believe in themselves and I would 100% recommend Michelle’s services to everyone.”
Michael O’Neill – Credit Manager – Firth Finance
“I knew within the first 5 minutes of a phone call to Michelle, she could and would help me.”
M Cunningham – Interview Coaching Client – Belfast
“Michelle is a wonderful, kind and compassionate coach.”
Bridgeen Rea - Immeasurable Minds
“I would definitely recommend Michelle as her approach helps and encourages you to focus and achieve your end goals.”
Carmelita O’Doherty – Owner – Carma Therapies & Carma Academy
“Whilst working with Michelle, I found employment in the sector that I wanted to be in and was offered 3 roles in total.”