Our Services
Results Driven, Solution Focused
Creating Potential was founded by Michelle McAuley and offers Executive Coaching and Business Consultancy with tailored solutions for businesses and individuals across Northern Ireland, ROI, Great Britain as well as globally. As a leading Executive Coach and Business Consultant in her field, Michelle is situated in Belfast and offers her services across Northern Ireland and Ireland.
Our global reputation enables companies to gain more clarity, develop a clear strategy and get to the next level in business and entrepreneurship.
Michelle McAuley will help you and your team gain the tools needed to unlock unlimited reserves of energy, confidence and personal power to thrive personally and professionally generating positive lifelong results.
We Support You
We Enable You
We Get You

Creating Potential in People & Businesses
“Working out what you should be focusing your energy on is important no matter what your role is.”
Whether you are a Director, C Suite Executive, Manager, Business Owner, Solopreneur, or an Individual who wants change, we can help you focus on making a positive difference.
Michelle McAuley delivers engaging transformational change challenging individuals and businesses as an Executive Coach in Belfast and across Northern Ireland to enable them to take control of their development and have a true impact.
Partner with Creating Potential and you will experience confidential support, measurable growth and lasting results.
Fully accredited by the Association of Executive Coaching (AoEC), and members of the Association of Coaching (AC), we adhere to the AoEC’s Professional Code of Ethics, and avail of on-going coaching supervision for our continuous professional development. So if you are looking for an Executive Coach in Belfast; contact Michelle McAuley.
And you can connect with Michelle on LinkedIn.
Bespoke Approach To Every Client
Evolve & Develop
Our Clients
We’ve had the privilege of partnering with the following businesses with our Executive Coaching offering across Northern Ireland, ROI & the UK.
Executive Coach Packages in Belfast
Executive Coach in Belfast & across Northern Ireland
Our Videos
Why Choose Us?
“There is nothing more fulfilling than witnessing clients reach new levels of awareness, enlightenment, drive and purpose. We focus on creating their potential to achieve quantifiable results, sustainable growth, confidence and positive change."